{"id":3375,"date":"2018-04-30T17:15:25","date_gmt":"2018-04-30T16:15:25","guid":{"rendered":"http:\/\/midnightblue-snail-644681.hostingersite.com\/?p=1220"},"modified":"2018-04-30T17:15:25","modified_gmt":"2018-04-30T16:15:25","slug":"televenda-proactiva-la-nova-forma-dimpulsar-el-teu-negoci","status":"publish","type":"post","link":"https:\/\/mariamunozroca.com\/ca\/televenda-proactiva-la-nova-forma-dimpulsar-el-teu-negoci\/","title":{"rendered":"Televenda Proactiva: la nova manera d'impulsar el teu negoci"},"content":{"rendered":"

Qu\u00e8 \u00e9s la Televenda Proactiva?<\/strong><\/span><\/p>\n

Avui dia cada contacte amb el client \u00e9s una oportunitat de creixement. <\/span><\/p>\n

La venda tradicional basada en la visita presencial \u00e9s nom\u00e9s una de les formes de venda. <\/span>Potenciar tots els canals de comunicaci\u00f3 amb el client i ampliar la nostra visi\u00f3 comercial \u00e9s una necessitat al segle XXI.<\/span><\/p>\n

Quan parlem per tel\u00e8fon amb el client, quan us escrivim un Email o un Whatsapp, quan el client mira el nostre perfil de LinkedIN o tenim una reuni\u00f3 per Skype\u2026 tamb\u00e9 ens hem de conscienciar de la import\u00e0ncia de la Venda Proactiva.<\/span><\/p>\n

Moltes empreses estan impulsant la Televenda per augmentar la freq\u00fc\u00e8ncia de contacte amb el client i reduir els costos que genera la visita presencial. Ja no \u00e9s un canal complementari a la venda tradicional. \u00c9s una opci\u00f3 necess\u00e0ria, rendible i efica\u00e7.<\/span><\/p>\n

\"\"

Per qu\u00e8 TELEVENTA PROACTIVA?<\/span><\/strong><\/p>\n

Gaireb\u00e9 el 70% dels articles que carrega el client al seu carro es decideixen al punt de venda segons l'article publicat per Francisco Fern\u00e1ndez Reguero \u00abVenda Cruzada y Complementaria\u00bb.<\/span><\/p>\n

Podem tamb\u00e9 actuar proactivament per augmentar la comanda final a les nostres trucades al Client? La resposta \u00e9s S\u00cd.<\/span><\/p>\n

Per aix\u00f2, apuntem 9 idees clau de la Televenda Proactiva que hem de practicar sempre per promoure la Televenda addicional:<\/span><\/p>\n

    \n
  1. P<\/strong><\/span>preguntes ben dirigides per detectar el grau de satisfacci\u00f3 del client i per con\u00e8ixer les noves necessitats.<\/span><\/li>\n
  2. R<\/span><\/strong>eformulaci\u00f3 per confirmar el que s'ha parlat i resumir la comanda.<\/span><\/li>\n
  3. O<\/strong><\/span>m\u00e0xima al client per assolir una relaci\u00f3 guanyar-guanyar. Aix\u00f2 implica escoltar emp\u00e0ticament i comprendre el perqu\u00e8 de les decisions.<\/span><\/li>\n
  4. A<\/strong><\/span>sertivitat per recomanar-li el millor i atrevir-nos a sortir de la nostra zona de confort, <\/span><\/li>\n
  5. C<\/strong><\/span>reativitat per preparar solucions personalitzades per a cada client.<\/span><\/li>\n
  6. T<\/strong><\/span>enacitat, Disciplina i Preparaci\u00f3 perqu\u00e8 ens hem d'imaginar al client, ja que no el tenim davant. La Venda Telef\u00f2nica \u00e9s un Art perqu\u00e8 requereix potenciar la nostra Veu Professional com a eina \u00fanica. Cada frase que pronunciem ha d'aportar valor al client a l'altra banda del tel\u00e8fon. I aix\u00f2 \u00e9s Art.<\/span><\/li>\n
  7. I<\/strong><\/span>iniciativa per gestionar efectivament la log\u00edstica que implica cada venda. Quan pengem el tel\u00e8fon, comen\u00e7a la post-trucada, el seguiment i la confirmaci\u00f3 que la comanda realitzada complir\u00e0 els requisits acordats amb el nostre client.<\/span><\/li>\n
  8. V<\/strong><\/span>enta addicional enfocada a analitzar com podem satisfer globalment les necessitats del negoci del nostre Client, combinant la Venda Creuada amb la Venda Consultiva per consolidar-nos com a Partner. <\/span><\/li>\n
  9. A<\/strong><\/span>utoconfian\u00e7a per valorar la nostra tasca di\u00e0ria, per reafirmar que el client ens necessita per cr\u00e9ixer -igual que nosaltres a ell- per aixecar-nos cada cop que escoltem un no i per evolucionar dia a dia.<\/span><\/li>\n<\/ol>\n

    Gr\u00e0cies Nestl\u00e9 Froneri<\/span><\/strong><\/p>\n

    Permeteu-me agrair des d'aquestes p\u00e0gines l'oportunitat que Nestl\u00e9 Froneri m'ofereix cada any que treballem conjuntament la Televenda.<\/span><\/p>\n

    4 anys, 4 reptes, 4 formacions que m'han ajudat a especialitzar-me a Televenda. <\/span><\/p>\n

    4 anys aprenent i gaudint! Gr\u00e0cies!<\/span><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 es la Televenta Proactiva? Hoy en d\u00eda cada contacto con el cliente es una oportunidad de crecimiento. La venta tradicional basada en la visita presencial es solo una de\u00a0 las formas de venta. Potenciar todos los canales de comunicaci\u00f3n con el cliente y ampliar nuestra visi\u00f3n comercial es una necesidad en el siglo XXI. […]<\/p>\n","protected":false},"author":1,"featured_media":3377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99],"tags":[94,95,96,97,98],"class_list":["post-3375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venta-y-televenta","tag-proactividad","tag-televenta","tag-vender","tag-venta-adicional","tag-venta-telefonica"],"_links":{"self":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts\/3375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/comments?post=3375"}],"version-history":[{"count":0,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts\/3375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/media\/3377"}],"wp:attachment":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/media?parent=3375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/categories?post=3375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/tags?post=3375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}