{"id":5789,"date":"2026-10-05T12:51:16","date_gmt":"2026-10-05T11:51:16","guid":{"rendered":"https:\/\/mariamunozroca.com\/?p=5789"},"modified":"2026-10-05T12:55:43","modified_gmt":"2026-10-05T11:55:43","slug":"%f0%9f%91%80-en-una-negociacion-no-siempre-miramos-en-la-misma-direccion","status":"publish","type":"post","link":"https:\/\/mariamunozroca.com\/ca\/%f0%9f%91%80-en-una-negociacion-no-siempre-miramos-en-la-misma-direccion\/","title":{"rendered":"\ud83d\udc40 En una negociaci\u00f3, no sempre mirem en la mateixa direcci\u00f3."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La foto de nuestro taller \u00a0El Arte de Negociar, en la C\u00e1mara de Comer\u00e7 de Badalona, me ha hecho reflexionar sobre la negociaci\u00f3n: <strong>cada persona llega a una negociaci\u00f3n con sus propios objetivos, intereses, necesidades y prioridades.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ah\u00ed empieza el verdadero reto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 <strong>en una negociaci\u00f3n no se trata de sentarse delante de la otra persona y empezar a hablar. La negociaci\u00f3n empieza mucho antes.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83c\udfaf El antes de la negociaci\u00f3n es decisivo<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de entrar en una reuni\u00f3n de negociaci\u00f3n necesitamos hacer nuestra propia investigaci\u00f3n y llegar preparados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0e <strong>Obtener la m\u00e1xima informaci\u00f3n posible<\/strong> sobre la otra parte, su empresa, su situaci\u00f3n y el contexto en el que se produce la negociaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udde9 <strong>Conocer sus intereses:<\/strong> \u00bfqu\u00e9 quiere conseguir realmente? \u00bfQu\u00e9 hay detr\u00e1s de su posici\u00f3n inicial?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Determinar sus necesidades y prioridades:<\/strong> \u00bfqu\u00e9 es imprescindible para ella? \u00bfQu\u00e9 puede ser secundario? \u00bfD\u00f3nde puede tener margen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Identificar sus intereses preferentes:<\/strong> no todo tiene el mismo valor para la otra parte. Saber qu\u00e9 elementos son realmente importantes nos ayuda a encontrar posibles puntos de intercambio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfad <strong>Conocer su estilo de negociaci\u00f3n:<\/strong> \u00bfes m\u00e1s competitivo?, \u00bfcolaborador?, \u00bfevitativo?&#8230; Comprender c\u00f3mo se aproxima a una negociaci\u00f3n nos permite prepararnos mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce9 Y hasta un detalle aparentemente peque\u00f1o puede aportar informaci\u00f3n: <strong>\u00bfc\u00f3mo nos ha escrito?<\/strong><br>El tono de su email, las palabras que utiliza, aquello que destaca, lo que reclama con insistencia o aquello que no menciona\u2026 todo puede ofrecernos pistas sobre sus prioridades y expectativas para nuestra negociaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcda Cuanta m\u00e1s informaci\u00f3n tengamos <strong>antes del encuentro<\/strong>, mejor podremos definir nuestros objetivos, nuestras alternativas, nuestras concesiones y nuestra estrategia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udd1d Y entonces llega una segunda idea fundamental:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La otra parte de la negociaci\u00f3n no es nuestro adversario. Es parte del equipo.<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque inicialmente estemos mirando en direcciones diferentes, <strong>podemos construir una direcci\u00f3n compartida.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una negociaci\u00f3n puede haber dos o tres partes con intereses diferentes, pero el objetivo no deber\u00eda ser simplemente que uno gane y el otro pierda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El verdadero valor est\u00e1 en conseguir acuerdos <strong>guanyar-guanyar<\/strong>, en los que ambas partes consideren que el resultado obtenido merece la pena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque una negociaci\u00f3n no deber\u00eda plantearse \u00fanicamente como: <strong>\u201c\u00bfQu\u00e9 puedo conseguir yo?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sino tambi\u00e9n como: <strong>\u201c\u00bfQu\u00e9 podemos construir juntos?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ah\u00ed cambia completamente la perspectiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando buscamos un acuerdo sostenible, estamos pensando m\u00e1s all\u00e1 del resultado inmediato:<br>\u27a1\ufe0f En mantener la relaci\u00f3n<br>\u27a1\ufe0f En generar confianza<br>\u27a1\ufe0f En fidelizar<br>\u27a1\ufe0f En abrir nuevas oportunidades<br>\u27a1\ufe0f En seguir colaborando en el futuro<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>El acuerdo es el punto de partida, no el punto final.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Queremosa cerrar una negociaci\u00f3n y poder pensar:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cHoy hemos encontrado un camino que nos permite seguir caminando juntos ma\u00f1ana.\u201d<\/strong> \ud83d\udeb6\u200d\u2640\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 <strong>negociar bien no significa imponerse. Significa entender, construir y encontrar un acuerdo que permita a las partes seguir avanzando juntas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude4f \ud83d\udc9c <strong>Gracias a todas las alumnas y alumnos de hoy en Badalona.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hab\u00e9is sido tremendamente activos: muchas preguntas, muchos ejemplos y, sobre todo, muchas situaciones reales de vuestro d\u00eda a d\u00eda profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y eso ha hecho que hayamos contruido el taller entre todos, \u00a1negociando!.<strong>\ud83d\ude09<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora te planteo:<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\ud83d\udc49 <strong>\u00bfC\u00f3mo preparas tus negociaciones? \u00bfPlanificas o improvisas? \u00bfConoces a tus interlocutores?<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Diferentes intereses. Diferentes miradas. Un camino com\u00fan.<\/strong> \ud83e\udd1d<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#Negociaci\u00f3n #Comunicaci\u00f3n #EscuchaActiva #WinWin #Liderazgo #SoftSkills #Fidelizaci\u00f3n #Colaboraci\u00f3n #Formaci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Cada persona arriba a una negociaci\u00f3 amb els seus propis objectius, interessos, necessitats i prioritats. I aqu\u00ed comen\u00e7a el veritable repte.<\/p>","protected":false},"author":2,"featured_media":5790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[242],"class_list":["post-5789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negociacion","tag-negociacion"],"_links":{"self":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts\/5789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/comments?post=5789"}],"version-history":[{"count":7,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts\/5789\/revisions"}],"predecessor-version":[{"id":5797,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/posts\/5789\/revisions\/5797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/media\/5790"}],"wp:attachment":[{"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/media?parent=5789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/categories?post=5789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariamunozroca.com\/ca\/wp-json\/wp\/v2\/tags?post=5789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}