{"id":3513,"date":"2014-07-21T16:50:35","date_gmt":"2014-07-21T15:50:35","guid":{"rendered":"http:\/\/mariamunozroca.wordpress.com\/2014\/07\/21\/cuantos-mensajes-quiero-comunicar\/"},"modified":"2014-07-21T16:50:35","modified_gmt":"2014-07-21T15:50:35","slug":"how-many-messages-do-i-want-to-communicate","status":"publish","type":"post","link":"https:\/\/mariamunozroca.com\/en\/how-many-messages-do-i-want-to-communicate\/","title":{"rendered":"How many messages do I want to communicate?"},"content":{"rendered":"
\u201cRemember that it is not enough to say the right thing in the right place, it is even better to think about not saying the wrong thing at a tempting moment.\u201d Benjamin Franklin<\/p>\n
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To decide what to communicate, I must always think about the audience of my presentation. Since I know who they are because I have previously informed myself, I know what their needs and interests are and I can adapt my messages to them. I'm going to select three main ideas that will enrich my audience. If I know the subject well, I should be able to convey much more to you... Of course. I can fill their heads with thousands of ideas and in the end... they won't remember anything! Or I can preselect three ideas \u2013 at most \u2013 and communicate them strongly, with enthusiasm, and get them to internalize them and remember them forever. What do you prefer?<\/p>\n
We will call these three ideas that we have selected FOOTPRINTS. <\/strong><\/p>\n
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Our three footprints will be the three chapters to develop in our presentation.
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