Who is the Protagonist of your Presentations?


Without an audience, there is no presentation. If I know my audience I can adapt to them, satisfy their needs and establish a dialogue. Did I say a dialogue? Normally, we think that a presentation is one-way, something like a monologue, a presentation of ideas that “someone” listens to. We think that we are the only sender and that the public only has the role of receiver. Do you remember the communication scheme that they taught us at school?

They really explained to us the “information” scheme, since for true communication to exist we also need the “response” of the receiver, which we also call feedback.

In presentations we think that what is important is what I say and that the public will assimilate my messages. We think that I am the important person in the presentation, because I am the “expert” and the others are secondary because they only listen. Is that arrogance, ignorance, comfort...? Maybe it's the traditional approach.

It is true that a priori I have the leading role. Of course, I have to know a lot about the topic at hand, because there I am, standing before everyone, “conducting the orchestra.” I am the person who knows the subject best and therefore, “I have earned the right to speak” (as the master of public speaking, Dale Carnegie, said). Being an expert does not mean knowing everything. Being an expert means enjoying the subject, know it thoroughly, be up to date, ask questions non-stop, want to share my ideas, send memorable messages, have a favorable attitude, want to know more...

Did I mention that I conduct the orchestra? What do you think? Yes, I am the conductor of the orchestra. The public and I are a team, we are an orchestra. At the time of the presentation or presentation, I am the leader and I take the lead. And my audience, my clients, participate in the topic, contribute their experiences, “play their instruments” and of course, improve the final result. Each person in the audience is relevant to the outcome of the presentation. Therefore, I want them to participate, I want to establish a dialogue with them, I want them to enrich the presentation, our presentation. The more contributions, the better the music will sound. The better the participants integrate, the greater the harmony and the better results.

Let's think empathetically about the public. Sitting there, waiting for “someone” to give them one more “roll” and hoping that time would pass quickly, to do the things that they consider priorities in their lives. NO! They are the important ones, they are going to decide if my presentation is good or bad, if I win or fail. I am in your hands. My attitude towards them must be one of humility, of service. I am going to ask their opinion, I am going to dialogue with them, I am going to ask them to participate, to ask questions, to contribute their anecdotes and experiences. I'm going to learn from them!

The public


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