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We want the public to remember our messages. We want to influence. We want to cause change. When preparing your presentation, always remember: Define

Artur Mas and Mariano Rajoy are communicating with their body language, in 2 directions. They communicate with each other and

“Remember that it is not enough to say the right thing in the right place, it is even better to think about not saying

  Without an audience, there is no presentation. If I know my audience I can adapt to them, satisfy their needs and establish