Pastora Soler, Joaquín Sabina… Pastora Soler, the Spanish representative at the Eurovision Song Contest in 2012, has left the stage after 20 years. Pastora has announced via Facebook that she suffers from stage fright. Joaquín Sabina apologized yesterday, Saturday 13 December, at the Palacio de Deportes in Madrid, in front of more than 10,000 people […]
The 3 creative steps to buy the best gift this Christmas. Have you thought about what you are going to give your friends and family for Christmas and Epiphany? Is it important to surprise them? Do you think about their needs when buying gifts? Would you like your gift to help them enjoy more in difficult times? This year I propose,
We want the public to remember our messages. We want to influence. We want to bring about change. When preparing your presentation, always remember: Define the profile of your audience to develop the presentation tailored to them. How can I bring value to them? Use plain language. My goal is to be understood, not to put on a medal and have everyone think I am a good person.
Artur Mas and Mariano Rajoy are communicating with their body language, in 2 directions. They are communicating with each other and they are communicating with the whole world!!! About to meet to discuss… delicate issues… their facial expressions say it all: – Serious faces – Stares into space, opposite, elusive – Lowered eyebrows – Horizontal rictus,
“Remember that it is not enough to say the right thing in the right place; it is even better to think about not saying the wrong thing at a tempting moment.” Benjamin Franklin When deciding what to communicate, I must always think about the audience of my presentation. Since I know who they are because I have previously informed myself, I know what their needs are.
Without an audience, there is no presentation. If I know my audience, I can adapt to them, meet their needs and establish a dialogue. Did I say a dialogue? Normally, we think of a presentation as one-way, something like a monologue, an exposition of ideas that “someone” listens to. We think that we are the only transmitter and that the only one who listens to us is the speaker.